How Can Your Brand Get Involved With International Women’s Day?

Written by: Josh Walker

March 8th marks International Women’s Day, an annual event that celebrates the social, economic, cultural and political achievements of women all over the world. But how can your brand get involved, and what can you do to ensure your impact is meaningful?

Collaborate:

International Women’s Day is all about support, and so collaborations are well worth exploring. Last year, Canadian fashion magazine FLARE embraced just that, lending their platform to five independent women’s publications. The initiative included pieces from The Gist, discussing the challenges professional athletes face seeking maternity leave and Sophomore, talking about why we need more coming-of-age stories for young black women.

Educate:

As well as being founded on support, International Women’s Day is about exposure, education and sharing of information. In 2019, jewelry brand Mejuri hosted Lead The Way, an evening of panel discussions with a standout panel that included the brand’s creative director Justine Lancon, founder of Trouvaille Britt Barkwell, co-founder and director of community at Greenhouse Juice Co. Hana James and sales director of Refinery29 Canada Jessey Finizio. The panel discussed their struggles, successes and major milestones.

Innovate:

Sometimes, just a panel or campaign isn’t enough, and you need to celebrate with a full-blown event. In the past, Evio Beauty has hosted an International Women’s Day event that included panel discussions, themed cocktails, swag bags with products from fellow female-founded companies and an interactive make-up lounge. The brand also used the event as an opportunity to announce its own special projects and, to really show their support, $1 of every Evio Beauty Group product is donated to the Canadian Women’s Foundation.

Campaign:

For 2020, the International Women’s Day campaign theme is #EachforEqual. “The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth,” reads the site. “So let’s make it happen. Let’s be #EachforEqual.” The campaign, which launches with a dedicated pose, runs all year long, offering ample opportunity to embed it in your social media and marketing strategies.

But remember:

International Women’s Day is super, full of interesting and engaging ways to show your support, but look at ways you and your brand can champion women beyond the event and introduce it to your infrastructure all year round.

A note from Victoria Marshman, Co-Founder of City MOGULS.

“March 8th is International Women’s Day: A day to celebrate and reflect on the incredible milestones women have made throughout the last century. Looking forward, we must acknowledge that equality is not just a women’s issue, it’s a business issue. Gender equality is what enables our economies and communities to thrive.” 

Join us as we fight to be #EachforEqual: An IWD movement to create gender equal boardrooms, workplaces and governments.  Put your arms out front and STRIKE THE #EachforEqualPOSE to motivate your community. Don’t forget to tag @citymoguls so we can share your inspiration.”

5 Canada-based Brands Putting Diversity First

Written by: Josh Walker

Diversity is more than a business buzzword. It should be something built into every aspect of an entrepreneur’s approach so it becomes part of their brand’s internal and external framework. But what are some of the best ways you can champion diversity? Here we look at six brands and the ways they’re championing diversity and inclusivity in the hopes that their approach will both inspire and inform.

Upcoming brands making big changes:

Lesley Hampton

Lesley Hampton

MOGUL Alumni, Toronto-based LESLEY HAMPTON is a fashion brand with diversity at its core. As well as focusing on inclusivity and identity, the label promotes mental health awareness and body-positivity. Its most recent Toronto Fashion Week show began with a performance by Indigenous singer-songwriter Iskwe, and featured all indigenous models. The label also started The LESLEY HAMPTON Wolfpack, a community and supportive space that allows for the creation of body positivity, mental health awareness and diversity within the fashion space.

TechGirls Canada x TWG

In 2018, TechGirls Canada and TWG collaborated to create Change Together, a do-it-yourself diversity guidebook to help start-ups and medium-sized businesses take positive steps towards diversifying their workplaces. “Change Together was designed as a pilot to explore, test and report on a set of strategies for addressing intersectional gender diversity, equity, and inclusion in the workplace – and make this effort accessible for startups and scale-ups specifically,” says Saadia Muzaffar, entrepreneur and founder of TechGirls.

Malia Indigo

After noticing a lack of representation within the fashion industry, entrepreneur Josiane Laure Modjom decided to set up a networking platform dedicated to providing visibility for those often overlooked or without a voice. The result is Malia Indigo, and has already connected a number of models, designers and influencers worldwide. It has also hosted panels with body positivity activists and designers, discussing representation in the sector.

Bigger brands doing it right:

Accenture

As a company committed to diverse workplaces, Accenture has introduced a number of tools to create a supportive, inclusive work environment. Not only does it have an Accenture Diversity Council, which assesses various issues surrounding diversity and sets strategic directions to overcome them, but has a Conduct Counts program, which uses Speak Up buttons to encourage people to speak up when they witness or hear of misconduct in the workplace.

CIBC

CIBC is a brand that’s prioritized diversity and has the results to prove it. Currently, 92% of CIBC employees believe their teams support an inclusive workplace 56% of the global workforce are women. It’s achieved this by launching a number of People Networks, such as the Indigenous Employee Circle, Latin Network and Pride Network, and introduced unconscious bias training and a number of workshops.

How are you championing diversity and inclusivity in your business? We’d love to hear! Let us know below, on our Instagram or with #MOGULDiversityMatters on Twitter, and in return we’ll throw you a discount for an upcoming City MOGULS event!

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