About this Event

Join City MOGULS for an intimate, virtual fireside chat with one of Canada's most iconic entrepreneurs, Joe Mimran.

A dragon on CBC's Dragon's Den and champion of entrepreneurship, this fireside chat will dive deep into his entrepreneurial journey, what it takes to succeed and why your next achievement should be greater than your last.

Joe is known for his unique ability to create visionary brands from scratch. During this fireside chat, Joe will reveal why his relentless obsession with the consumer is the key to growing your business into an empire.

About Joe Mimran

Joe Mimran is a leading contributor to the fashion and design industry and is best-known for creating a succession of visionary brands and retail concepts, including Club Monaco, Caban, Joe Fresh, Joe Fresh Beauty and Alfred Sung. Recognized universally as having a sharp eye, impeccable attention to detail, and insight into emerging trends, Joe is always on the forefront of what’s next. Joe is also an avid investor and champions exceptional entrepreneurs. Joe also stars on the popular CBC show, Dragons Den, now in its 12th season.

A few years ago, the idea of shopping for clothes in a grocery store might have seemed bizarre. Today, with the evolution and expansion Joe Fresh, its expected; even desired, for its unique accessibility and affordability. The man to thank for this new boundary-pushing category of fashion and business is Joe Mimran. Armed with a vision of well-designed, well-priced clothes for a broad audience, Mimran conceived Joe Fresh for Loblaw Companies, and grew it into the country’s second largest apparel brand. Originally launched in 2006 with 40 supermarket locations, Joe Fresh has over 1450 retail locations today, including 350 Loblaw stores, 11 stand-alone stores, and 200 J.C. Penney stores. Overseas, it is sold in South Korea, Saudi Arabia, and Egypt.

Previously, Mimran co-founded Club Monaco, a cult brand that became known for its distinctive minimalist style, and has 150 stores across North America. He also founded Joseph Mimran & Associates, a consulting firm that works with global retailers, such as Woolworths in South Africa, Saks Fifth Avenue in the United States, and Coles in Australia. Mimran designed home products for President’s Choice, followed by all general merchandise categories for Loblaws.

During his time as Chairman of the Fashion Design Council of Canada, Mimran helped grow Toronto Fashion Week into a global platform. He was the honorary Chairman of the inaugural Canadian Arts and Fashion Awards, and the recipient of the Canadian Style Award. Mimran has also been recognized with The Design Exchange award along with his wife, Kimberley Newport-Mimran, the co-founder of Pink Tartan. He’s been featured in publications including The New York Times, Bloomberg BusinessWeek, and The Globe and Mail.

Joe has been the recipient of many industry awards including the Canadian Style Award and the lifetime achievement award by the Design Exchange. in 2015, Joe was inducted into Canada's Marketing Legends Hall of Fame. A patron of the arts, Mimran’s philanthropic activities include support of the Art Gallery of Ontario, the Montreal Museum of Fine Arts, New Museum, New York and is a Luminaire for Luminato Arts Festival.

Fireside Chat with Joe Mimran

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