Written by: Christine Lieu
When you think of branding, you may have it on the bottom of your to-do list with all those hats you’re juggling in your business, while trying to get at least 8 hours of sleep a day. But with the focused time you do have towards your branding and marketing efforts, isn’t it about time that you have a brand that reflects who you really are and generates more sales? A brand-360 is the solution to go from surviving to thriving.
What is 360-degree branding?
It’s a holistic approach so that whichever touch-point and visibility you have with your brand's customers, it’s on-brand and creates that trust at all times. Whether someone engages with your brand and business on social, to your website, to a ZOOM call or in-person at events, you want to ensure there is consistency and cohesion.
The reality is that your brand goes beyond a visual solution. It embodies everything from your brand voice and messaging, to your visual communications, to the customer experience that they’ll remember.
Here are 3 ways you can boost your brand-360 NOW:
1. People buy your story, not your product or service
Get clear with who you’re speaking to! Use the language that your dream customers are using in your brand messaging to ensure it’s relatable. Your brand messaging and visuals should help bring your story to life. When you’re clear of your core values you want to evoke with your business, you’re embodying those traits to put your best foot forward.
2.Get intentional with your visuals
It isn’t just your logo or colour choices. Your branding should embody that overall look and feel that you want to capture with your business. Understanding that your choices have consequences and different colour choices can have different cultural associations and symbolism, to the various styles that you choose to portray your logo with can have a different interpretation of how your audience makes their first impression to forget you or develop that trust and credibility to keep them coming back.
3. Focus on your process, not just your end result
Your dream customers should feel supported every step of the way. By determining your customer journey, whether someone follows you on Instagram, appreciate and recognize how you can help them in the next step with your solutions. They may be approaching you for your product, but acknowledge that if they have a positive experience from that initial outreach to post-delivery, they’re more likely to refer you to others and continue that cycle of quality leads.
Give your brand the power to not only speak, but sell. Make it easy for people to like, know, trust, AND buy from you with your brand-360 approach.
Christine Lieu is the expert behind CL Designs. She is a graphic designer who’s traded in climbing the corporate ladder for climbing mountains around the world. Christine helps social impact businesses realize their vision and connect with the people most important to you through branding, web design, and social content creation through a holistic brand-360 approach. She’s also the host of the Brand Party Podcast where she and her guests deliver fun, honest, to-the-point advice that you can implement RIGHT AWAY in your entrepreneurial journey.
Ready to create your bold legacy today? Get your free brand consistency checklist to implement this brand-360 approach, get guided support every step of the way through the Visionary Accelerator, or reach out about your next project at christineldesigns.com