Written by: Josh Walker
March 8th marks International Women’s Day, an annual event that celebrates the social, economic, cultural and political achievements of women all over the world. But how can your brand get involved, and what can you do to ensure your impact is meaningful?
International Women’s Day is all about support, and so collaborations are well worth exploring. Last year, Canadian fashion magazine FLARE embraced just that, lending their platform to five independent women’s publications. The initiative included pieces from The Gist, discussing the challenges professional athletes face seeking maternity leave and Sophomore, talking about why we need more coming-of-age stories for young black women.
As well as being founded on support, International Women’s Day is about exposure, education and sharing of information. In 2019, jewelry brand Mejuri hosted Lead The Way, an evening of panel discussions with a standout panel that included the brand’s creative director Justine Lancon, founder of Trouvaille Britt Barkwell, co-founder and director of community at Greenhouse Juice Co. Hana James and sales director of Refinery29 Canada Jessey Finizio. The panel discussed their struggles, successes and major milestones.
Sometimes, just a panel or campaign isn’t enough, and you need to celebrate with a full-blown event. In the past, Evio Beauty has hosted an International Women’s Day event that included panel discussions, themed cocktails, swag bags with products from fellow female-founded companies and an interactive make-up lounge. The brand also used the event as an opportunity to announce its own special projects and, to really show their support, $1 of every Evio Beauty Group product is donated to the Canadian Women’s Foundation.
For 2020, the International Women’s Day campaign theme is #EachforEqual. “The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth,” reads the site. “So let’s make it happen. Let’s be #EachforEqual.” The campaign, which launches with a dedicated pose, runs all year long, offering ample opportunity to embed it in your social media and marketing strategies.
International Women’s Day is super, full of interesting and engaging ways to show your support, but look at ways you and your brand can champion women beyond the event and introduce it to your infrastructure all year round.
A note from Victoria Marshman, Co-Founder of City MOGULS.
"March 8th is International Women's Day: A day to celebrate and reflect on the incredible milestones women have made throughout the last century. Looking forward, we must acknowledge that equality is not just a women's issue, it's a business issue. Gender equality is what enables our economies and communities to thrive."
Join us as we fight to be #EachforEqual: An IWD movement to create gender equal boardrooms, workplaces and governments. Put your arms out front and STRIKE THE #EachforEqual POSE to motivate your community. Don't forget to tag @citymoguls so we can share your inspiration.”